{"id":98298,"date":"2025-09-02T00:01:00","date_gmt":"2025-09-02T04:01:00","guid":{"rendered":"https:\/\/therobinreport.com\/?p=98298"},"modified":"2025-08-28T15:31:10","modified_gmt":"2025-08-28T19:31:10","slug":"off-the-shelf-with-phil-lempert-oreo-reeses-really-another-oreo","status":"publish","type":"post","link":"https:\/\/therobinreport.com\/off-the-shelf-with-phil-lempert-oreo-reeses-really-another-oreo\/","title":{"rendered":"Off the Shelf with Phil Lempert: Oreo &amp; Reese&#8217;s \u2013 Really, Another Oreo?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"98298\" class=\"elementor elementor-98298\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c07d4d8 e-flex e-con-boxed e-con e-parent\" data-id=\"c07d4d8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71654c1 elementor-widget elementor-widget-video\" data-id=\"71654c1\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtube.com\\\/shorts\\\/ydQtuhB-aIw?feature=share&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-330dbed e-flex e-con-boxed e-con e-parent\" data-id=\"330dbed\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4654f79 elementor-widget elementor-widget-text-editor\" data-id=\"4654f79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What I&#8217;m seeing in the snack aisle right now is absolutely fascinating and really weird. Two of America&#8217;s biggest snack rivals just did something that would have been unthinkable. Oreo and Reese&#8217;s &#8212; owned by completely different companies &#8212; are joining forces.<\/p><p>Mondel\u0113z&#8217;s Oreo and Hershey&#8217;s Reese&#8217;s are launching not one, but TWO collaboration products this fall. And yes, it\u2019s yet another marketing gimmick and brand manager doing yet another Oreo line extension to add to the over 85 (count \u2018em) flavors of Oreos! The companies say they are watching social media &#8212; TikTokers, opening up Oreo cookies and slathering them with Reese&#8217;s peanut butter cups.\u00a0But really?<\/p><p>But here&#8217;s what&#8217;s really happening behind the scenes. It\u2019s a perfect storm: Both companies are struggling. Mondel\u0113z just reported a 3.5 percent drop in North American sales. Hershey&#8217;s hiking prices because cocoa costs are through the roof, thanks to tariffs. And consumers are cutting back on impulse treats. Maybe it\u2019s time to stop these Hail Mary idiotic brand extensions to boost sales and just focus on the core product? Or, hey, what about a healthier Oreo?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What I&#8217;m seeing in the snack aisle right now is absolutely fascinating and really weird. Two of America&#8217;s biggest snack rivals just did something that would have been unthinkable.<\/p>\n","protected":false},"author":249,"featured_media":98303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"cybocfi_hide_featured_image":"","footnotes":""},"categories":[25],"tags":[741],"class_list":["post-98298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion","tag-grocery"],"_links":{"self":[{"href":"https:\/\/therobinreport.com\/wp-json\/wp\/v2\/posts\/98298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/therobinreport.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/therobinreport.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/therobinreport.com\/wp-json\/wp\/v2\/users\/249"}],"replies":[{"embeddable":true,"href":"https:\/\/therobinreport.com\/wp-json\/wp\/v2\/comments?post=98298"}],"version-history":[{"count":0,"href":"https:\/\/therobinreport.com\/wp-json\/wp\/v2\/posts\/98298\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/therobinreport.com\/wp-json\/wp\/v2\/media\/98303"}],"wp:attachment":[{"href":"https:\/\/therobinreport.com\/wp-json\/wp\/v2\/media?parent=98298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/therobinreport.com\/wp-json\/wp\/v2\/categories?post=98298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/therobinreport.com\/wp-json\/wp\/v2\/tags?post=98298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}