{"id":243,"name":"Barry McGeough","url":"","description":"Barry McGeough is an Applied Innovation Fortune 500 leader in the footwear, apparel, and tech sectors delivering high-impact solutions to global multi-brand verticals from VF to PVH and Google to Wolverine Worldwide. His expertise is in product agnostic enterprise-level digital, materials science, and business transformation innovations that drive exponential growth to some of the world\u2019s most iconic brands like The North Face, Speedo, Merrell, Saucony, Exxon Mobile, Calvin Klein and Tommy Hilfiger. \r\n\r\nAs Americo Groups\u2019 Global Vice President of Innovation he and his team work to amplify the innovation process of dozens of globally recognized licensed and owed brands, from Reebok to Champion. They amplify the direct contribution of innovation to the core business by focusing both on the productization of new materials science and green-engineered solutions for circularity as well as digitalizing the consumer experience by accelerating the impact of AI along the value chain, bringing the process and productization of meaningful innovation, at scale.","link":"https:\/\/therobinreport.com\/author\/bmcgeough\/","slug":"bmcgeough","avatar_urls":{"24":"https:\/\/therobinreport.com\/wp-content\/uploads\/2024\/06\/cropped-Barry-24x24.png","48":"https:\/\/therobinreport.com\/wp-content\/uploads\/2024\/06\/cropped-Barry-48x48.png","96":"https:\/\/therobinreport.com\/wp-content\/uploads\/2024\/06\/cropped-Barry-96x96.png"},"meta":[],"simple_local_avatar":{"media_id":71784,"full":"https:\/\/therobinreport.com\/wp-content\/uploads\/2024\/06\/cropped-Barry.png","blog_id":1,"192":"https:\/\/therobinreport.com\/wp-content\/uploads\/2024\/06\/cropped-Barry-192x192.png","96":"https:\/\/therobinreport.com\/wp-content\/uploads\/2024\/06\/cropped-Barry-96x96.png","44":"https:\/\/therobinreport.com\/wp-content\/uploads\/2024\/06\/cropped-Barry-44x44.png","22":"https:\/\/therobinreport.com\/wp-content\/uploads\/2024\/06\/cropped-Barry-22x22.png","24":"https:\/\/therobinreport.com\/wp-content\/uploads\/2024\/06\/cropped-Barry-24x24.png","48":"https:\/\/therobinreport.com\/wp-content\/uploads\/2024\/06\/cropped-Barry-48x48.png","64":"https:\/\/therobinreport.com\/wp-content\/uploads\/2024\/06\/cropped-Barry-64x64.png","32":"https:\/\/therobinreport.com\/wp-content\/uploads\/2024\/06\/cropped-Barry-32x32.png"},"leaky_paywall_meta":{"level_id":"","subscriber_id":"","price":"","plan":"","created":"","expires":"","has_access":false,"payment_gateway":"","payment_status":""},"elementor_introduction":"","_links":{"self":[{"href":"https:\/\/therobinreport.com\/wp-json\/wp\/v2\/users\/243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/therobinreport.com\/wp-json\/wp\/v2\/users"}]}}